THERAGUN
Holiday Campaign
Over the holiday season, Theragun partnered with 30+ influencers in the health, fitness, and lifestyle space to inspire sales over the holidays.
Each influencer had a strong social presence and brand affinity to create unique content in the form of dynamic videos, thumb-stopping static imagery, and .gifs utilizing Theragun in their daily lives.
Their audiences connected to the material and started to become educated on the benefits of daily tension relief through the use of percussive therapy.
Results
The mission was accomplished by having influencers create authentic and educational stories and engaging content during Thanksgiving/Black Friday, the holiday season, and the New Year timeframe. The overall project garnered 1.9M+ engagements, 47.9K+ link clicks, and 15.5M impressions.
