FENDER
'My First Fender' Series

We promoted Fender guitars by showcasing the personal stories of notable musicians who chose Fender as their first instrument.

Services

Brand Strategy, Social Media

Client

Fender

Year

2020-

2022

We created and launched the "My First Fender" series to inspire more people to play Fender guitars. Each week, we featured a diverse group of musicians sharing their reasons for picking up the guitar and their special connection to Fender.

The series also encouraged people to share their own stories about why they chose Fender guitars, helping to spread awareness organically.

Results

The "My First Fender" series garnered significant engagement across social media platforms. The dedicated hashtag received over 500+ uses on Instagram and amassed 36.3M+ views on TikTok. The series attracted prominent musicians/actors like Jason Momoa and Nile Rodgers, who shared their stories and amplified the campaign's reach.

Key Takeaways

This case study illustrates the power of storytelling and user-generated content in driving engagement and creating a sense of community.

By featuring well-known musicians and encouraging fans to share their experiences, we successfully promoted Fender's brand while inspiring and connecting with a broader audience of guitar enthusiasts.