JOHN OTTO
To effectively engage and expand John Otto's social media following despite his limited activity on social platforms.
As John's social media manager, our primary focus was understanding his audience and delivering the content he desired.
Despite John's limited involvement in social media, we took on the responsibility of sourcing content, providing regular updates, and actively engaging with his fans to maintain their interest and grow his following.
The Results
Over 10 months, we achieved an impressive 41% growth in John's social media following. This growth underscores our strategy of engaging effectively with his fans, delivering valuable content, and maintaining a consistent social media presence on his behalf.
Key Takeaways: This case study highlights the importance of understanding an artist's audience and delivering content that resonates with them. By taking ownership of John's social media presence and actively engaging with his fans, we successfully grew his following and kept his audience engaged despite his limited involvement in social media activities.
