PLENTY
As the social media manager for Plenty, we executed a comprehensive plan to elevate their digital footprint. This included content ideation and creation, channel strategy, trend analysis, influencer program management, and an overarching rebranding strategy.
By highlighting the transformative capabilities of agricultural technology and vertical farming, we skillfully wove compelling narratives around a subject that might be perceived as mundane, successfully resonating with the audience and fostering considerable growth.
Engaging Content
Crafted compelling narratives around their greens and technology, making the subject more captivating and relatable.
Influencer Collaboration
Leveraged influencers to amplify the brand's message, reaching diverse audiences.
Consistent Branding
Implemented a cohesive rebranding strategy across all channels for a unified brand identity.
In just 6 months, the impact was significant across all platforms:
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Achieved an average increase of 71.8% in impressions across Instagram, Facebook, YouTube, LinkedIn, Twitter, and TikTok.
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With a primary emphasis on Instagram, it achieved a notable growth of 12.4%, accompanied by an impressive 87.1% surge in the net audience from the previous 6 months.
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Successfully drove more traffic to the website, boasting a 32.2% rise in link clicks.
Results
Key Takeaways
This case study underscores the effectiveness of a strategic social media overhaul. By reshaping the narrative around their product, fostering engagement, and leveraging influencers, we achieved growth and strengthened Plenty's connection with its audience. The success in driving website traffic demonstrates the synergy between social media strategy and brand awareness.
