AMERICAN EXPRESS X DEPARTURES MAGAZINE:
Join the World YouTube Series
Through the editorial lenses of Departures Magazine, in partnership with American Express, ‘Join The World’ was created to feature entrepreneurs who push boundaries, and have the desire to explore, and experience the world.
Services
Social Media Strategy,
Influencer Marketing
Client
Year
2020
The feature took multiple forms on Departures.com and American Express-owned channels and showcases entrepreneurs with dynamic, dimensional interests and the success they’ve found.
The editorial includes a custom video, directed by influencer and award-winning filmmaker Liza Voloshin, alongside an interview giving the brand dynamic content to use on multiple platforms.
The series takes the viewer from Paris Fashion Week, celebrating jewelry designer Jennifer Fisher’s Trunk Show, to a rooftop in Brooklyn showcasing the inner workings of urban hydroponic agriculturist Viraj Puri of Gotham Greens, to La Paulee in San Francisco then all the way to Burgundy to give an inside look into three (3) unique vintners changing the game - Thibaud Clerget, Veronique Drouhin and the Mugneret-Gibourg sisters.
Please note, this project was for paid media.
