FENDER
Mental Health Awareness Month Campaign
The series aimed to create a sense of connection and support among Fender's audience while highlighting the therapeutic power of music.
As part of Mental Health Awareness Month, a special series was curated for Fender featuring Carla Morrison and Grouplove. They shared personal experiences with mental health and how music, particularly playing guitar, played a significant role in their healing journey.
Results
The Mental Health Awareness Month campaign received positive feedback and engagement from Fender's audience, along with 446.5K+ views across Instagram and TikTok. The series resonated with fans, showcasing the transformative power of music and inspiring others to find solace through playing guitar. The campaign successfully conveyed a message of unity, empathy, and hope within the musician community.
Key Takeaways: This case study demonstrates the impact of leveraging social media platforms to address important social issues. By combining Fender's brand identity with a meaningful cause, we were able to engage
the audience and foster a sense of connection and support within the musician community, ultimately strengthening Fender's brand image.
All Projects
As part of Mental Health Awareness Month, a special series was curated for Fender featuring Carla Morrison and Grouplove. They shared personal experiences with mental health and how music, particularly playing guitar, played a significant role in their healing journey.
The series aimed to create
a sense of connection and support among Fender's audience while highlighting
the therapeutic power of music.