BEBE REXHA
"Heart Wants
What it Wants"
Song Launch
We crafted an innovative and captivating campaign to build anticipation for the release of Bebe Rexha's song "Heart Wants What It Wants" and engage her audience during the Valentine's Day season.
As Bebe Rexha's social media manager, we developed a unique content strategy for the release of her song "Heart Wants What It Wants." Capitalizing on the launch timing coinciding with Valentine's Day, we created shareable and engaging anti-Valentine's Day cards featuring lyrics from the song.
This strategy aimed to generate excitement for the release while complementing her general launch content. It provided fans with a fun, shareable, and relatable experience.
Results
The anti-Valentine's Day card campaign was a resounding success and received above-average engagement. Fans enthusiastically shared the cards on social media platforms, generating significant organic reach and engagement. The campaign even received organic coverage in the press (example here), further amplifying the anticipation surrounding the song's release. Overall, the launch campaign earned 39.7M+ impressions and 4.7M+ engagements leading up to launch and 12.9M+ impressions and 439.5K+ engagements organically on launch day.
Key Takeaways: By capitalizing on the holiday season and creating shareable content aligned with Bebe Rexha's upcoming song, we generated significant buzz and anticipation among her fanbase.
This case study exemplifies the importance of innovative and timely content creation in driving engagement.
