CONVERSE
'Seek Peace' Campaign
To effectively target the Gen Z consumer demographic and convey a narrative of community peace-seeking, we engaged a group of 65 diverse and inspiring activists. These individuals were given the new Seek Peace sneaker to share their stories authentically.
CONVERSE
Each influencer was armed with a disposable camera to go out in their neighborhood and document how they sought peace within their communities.
They were then asked to post their pictures to their social media along with a story inspired by Converse that exemplifies how they seek peace and why they captured what they did on their disposable camera.
The Results
Through the selected influencers’ messaging, we were able to build a large community of inspirational storytellers and authentically drive sales back to the Seek Peace sneaker. The overall campaign drove over 10.1M Impressions with 3K+ referral traffic clicks.
