AIRBNB
'Host for Homes'
YouTube Series

Airbnb sought to enhance host education, inspiration, and community connection to unlock substantial value within their business.

Services

Social Media Strategy,

Influencer Marketing

Client

Airbnb

Year

2020

Extensive research revealed that hosts prefer hearing from "other hosts like them." This insight inspired the creation of the Hosts for Homes strategy. In collaboration with Airbnb, we curated a select group of dynamic influencer hosts to star in a compelling nine-episode video series.

Each episode featured nine different host archetypes to help acquire new hosts and educate other hosts on how to accommodate their guests best and boost their listings. These episodes were shared on Airbnb's YouTube and Instagram and were amplified through the host influencer's social channels.

The Results

The series received an impressive 7M+ views, demonstrating that even topics with a niche appeal can engage a wide audience through creative and business-savvy content.